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Our leading tech means we can automate the admin, and actually spend more time helping customers when it matters. Says Laura Osti, chief marketing officer at Tic:Toc: “This campaign highlights the value Tic:Toc places on exceptional customer service, something most people don’t associate with an online home loan company. Tic:Toc will roll out the campaign via an innovative, targeted digital media plan, across Broadcast Video on Demand including SBS on Demand, 7plus, 9now, 10 Play, Kayo, out-of-home and high impact display advertisements across the country, from 14 November, 2021. In the TVC, the couple marvel at Tic:Toc’s unique home loan offering that uses tech for home loan admin, and experts for its exceptional service. The campaign TVC features a couple inside a mid-century Australian home, shot in the style of an old-sitcom, but with modern-day touches like the use of Virtual Reality (VR), interactive screens and a robot vacuum. The campaign recreates a vintage 50s-inspired world infused with new technology to highlight how Tic:Toc is the best of how business used to be combined with how it will be tomorrow. The ‘Good old online home loans’ brand campaign is Tic:Toc’s take on how the tech-first lender is taking Australians and the home loans industry back to simpler times through its innovative technology solutions, emphasising fast and low-cost home loans shouldn’t come at the cost of good customer service. Australian technology company and digital lender Tic:Toc has launched its first-ever national brand campaign, ‘Good old online home loans’, marking the start of the fintech building broader awareness for its home loan offering conceptualised and led by dentsu mcgarrybowen, with media agency WaveMaker Global.